San Francisco based Industrial Designer offering tailored design services for start-up to enterprise clients on projects large & small. Co-named on multiple patents and design awards with remarkable multi-disciplinary teams, companies, and customers. Patents: https://tinyurl.com/avenidapatents
If you'd like to discuss a project or talk shop please send a note or call/text +01.415.378.4558 or email info@innovaidid.com Thank you!
Good Machine SF
One Hat One Hand
ECCO & LG Design NYC
Techwaves / Umigo RPC
Lenovo (Formerly IBC PCD) ID Team
Gumdrop Cases / HCC Alameda CA
Techwaves SF
FIC Taipei
Industrial Design Process and Deliverables Sample Timeline:
1. Discovery & Strategy (Weeks 1–2)
Goal: Understand the client's business, user needs, and market opportunity.
Client Kickoff Workshop
Stakeholder interviews
Brand alignment
Project goals & KPIs
User Research
Surveys, interviews, ethnography
Persona development (AI-assisted)
Competitive & trend analysis
Sustainability Brief
Circular design goals
Material & lifecycle analysis
🛠 Tools: Tailored to Client and Project
2. Concept Development (Weeks 2–4)
Goal: Explore multiple directions through fast iteration.
Sketching & Ideation
Hand sketching + digital pads (iPad/Concepts)
Mood Boards & Storyboards
Visual style exploration
Product narrative creation
Preliminary CAD Modeling
Low-fidelity 3D concepts
Early CMF (Color/Material/Finish) thinking
🛠 Tools: Fusion360, Gravity Sketch, Blender, KeyShot, Midjourney
Tailored to Client, Project, and Collaborators
3. Design Refinement (Weeks 4–6)
Goal: Narrow down and evolve the best concept.
Client Feedback Loop
Regular design reviews (async or live)
Interactive prototypes (AR/VR walk-throughs)
Detailed CAD Development
Engineering collaboration begins
Material sourcing aligned with sustainability goals
CMF Finalization
Texture, color, and finish explorations
Supplier collaboration (AI-enhanced)
🛠 Tools: SolidWorks, Fusion 360, Figma, Adobe XD
Tailored to Client, Project, and Collaborators
4. Prototyping & Validation (Weeks 6–8)
Goal: Test functionality, usability, and visual form.
Rapid Prototyping
3D printing (FDM, SLA)
CNC models
AR/VR model reviews with clients and users
User Testing
Real-world testing scenarios
Feedback synthesis via AI
Iterative Improvements
Adjust design based on feedback
Validate DFM (Design for Manufacturing)
🛠 Tools: Tailored to Client, Project, and Collaborators
5. Design for Manufacture & Handoff (Weeks 8–10)
Goal: Finalize design and prep for production.
Final CAD + Engineering
Tolerance analysis, BOM (Bill of Materials)
Tooling-ready files
Supplier Coordination
Costing, manufacturing feasibility
Packaging & shipping design
Client Deliverables
Renderings, walkthrough videos, spec sheets
Marketing visuals + pitch decks (optional)
🛠 Tools: Tailored to Client, Project, and Collaborators
6. Launch Support (Optional)
Goal: Support the go-to-market phase.
Production QA Assistance
Marketing Collateral Design
User Documentation
🛠 Tools: Tailored to Client, Project, and Collaborators