Role: ID Consultant collaborating with D2M (Market Research, Branding and Focus Groups) for Kessho (new brand for FoxConn)
Project goal was to create a new line of LED lamps for big box retail stores like Target, Bed Bath & Beyond and Walmart. Market research, ethnographic studies, and focus groups were conducted by D2M to gain insight and feedback informing designs that were viable for this user demographic and retail environment.
Several sketches and foam core mock-ups were made for evaluation and review with the team before concept and CAD development.